| The Assistant Manager/Manager, Franchise & Partnership Marketing plays a pivotal role in working
together with the Business Unit Head (BUH) and alongside with regional franchise team to develop and
implement marketing strategies, with a major focus on offline retail but not limit to online program to
drive licensee sell in, retail programs, retail pop-ups and products sell-through for the Licensed Property
(brand) which will be align with the regional strategy as set out by the Licensor.
Main Responsibilities
Brand Management
· In consultation with business unit head and work alongside with regional franchise to develop and implement marketing campaign in line with the set market strategic with a strong focus on offline activation but not limit to online retailer program to drive licensee sell in, retail programs and products sell-through.
· Plan, oversee and execute all on-ground marketing initiatives set forth – mall events, pop-up, retailer activation etc.
· Responsible for gathering all franchise update and relevant download to the local team (Sales &
Creative)
· Development of presentation proposal, brand deck update to be used in marketing pitch.
· Identify trends/opportunities across all marketplace channels to drive retail sell thru.
· Measure and analysing the results and effectiveness of each campaign to identify insights that can improve future campaign performance by assessing against goals (ROI and KPIs).
· Stay up to date with market, consumers & competitors.
Marketing & Retail Management
· Measure and analyse the results and effectiveness of each campaign to identify insights that can improve future campaign performance by assessing against goals (ROI and KPIs).
· Oversee flow of event implementation in all aspects and ensure proper implementation.
· Ensure consistent usage of marketing materials, templates, retail promotions to support events/product launch/promotions at retail.
· Coordinate all campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team etc.)
· Propose, seek approvals and monitor event budgets (P&L); seek approvals from Regional Franchise
· Post-campaign report & analysis to deliver reports on the performance of all marketing projects.
· Any other responsibilities assigned, as relevant.
Brand Visibility at Retail
· Align with local market strategy, formulate retail marketing strategies to drive retail touchpoints with key retailers. This will include marketing materials, templates, retail promotions to support product launch/ promotions at retail, as well as leading up retail meetings.
· Full visibility of licensee listing, category and product development to work on retail business planning.
· Monitor retailer feedback on licensed products and address issues with the Sales team and/or licensee, as appropriate.
· Coordinate with various stake holders (Licensor, Licensee, retailer, PLS creative and BA team) on setup and maintenance of any permanent retail corners.
· Standardize look for all retail corners and Point of Sales Materials and ensure product visibility for all licensed brands and product categories.
· Ensure Creative & BA approvals on all retail corner designs and POP materials.
Qualifications
· A Diploma in Marketing or any equivalent field with minimum 4 – 5 years’ experience in retail/ marketing or related industry experience
· Candidates with consumer product licensing marketing experience or retailer background with experience on consumer products are preferred.
· Required language(s): English, Thai
· Fluent in written and spoken English, Thai
· Good working knowledge of MS Office – Excel, Word, Outlook, PowerPoint
· Well organized and pro-active with excellent attention to detail
· Ability to perform in a fast-paced and dynamic environment
· Personable and diplomatic in handling partners from all level
· Excellent communication skills (written and verbal) and people management skills
· Job location: Thailand, Bangkok
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